Cinturato Pirelli
Design of "Un viaggio ma....", an exhibition and a series of events organised to launch the new Cinturato Pirelli tyre.
On this occasion we created a book object, a “cubo” (cube) that contains images and words taken from “Un viaggio sul sicuro - Cinturato Pirelli…” 1996 campaign, that was designed by Arrigo Castellani, who at that time was director of propaganda (i.e.: press and advertisement) at Pirelli, together with graphic and art director Pino Tovaglia.
Inside the “cubo” are replicated the fourteen boards of the campaign and the texts by Camilla Cederna, Antonio Calabrò and Giuseppe Strazzeri.
“Un Viaggio ma…” - Triennale of Milano and centre of Milan – January 18th –February 17th , 2008
Leftloft took part in the exhibition whit a work displayed at Triennale and in Milan, Piazza del Mercato.
What we have done
- exhibition design
- communication materials
- packaging
