dOCUMENTA (13) identity
Visual identity of dOCUMENTA (13), the world wide most important art exhibition. After having won an invitation-only competition we had the honor to be part of the process within this huge event in the art field. Under the artistic direction of Carolyn Christov-Bakargiev, we designed a flexible visual grammar to achieve an effective non-identity, which will not rely on the repetition of a single graphic element, but will fix a ‘rule’ for writing the word itself. We developed a series of 13 non-logo always written with a lowercase ‘d’ while the rest of the letters will all be uppercase and followed by the number thirteen in brackets. dOCUMENTA (13) will take place from June 9th, 2012 to September 16th, 2012 in Kassel.
See also dOCUMENTA(13) website and dOCUMENTA (13) Notebooks
What we have done
- corporate identity
- logo
- stationery
- business cards
- greeting cards
- folder
- invitations
- web site
