Pirelli l'anima di gomma
Art direction and design of "l'anima di gomma" ("Rubber soul – aesthetics and technique in step with fashion"), an exhibition curated by Fondazione Pirelli related to the technology, innovation and communications that Pirelli has applied to the clothing sector over the past 100 years. Images of advertising and sketches by the greatest graphic artists and photographers of the 20th century (Munari, Mendini, Grignani, Scopinich, Noorda, Mulas, and others), has been showed at Milan’s Triennale Museum, and a video installation treated with the most innovative multi-media techniques has been designed by N!03 and CO3 Architetti Associati.
Watch the VIDEO of l'anima di gomma exhibition.
What we have done
- art direction
- exhibition design