
ICON
We have a passion for editorial projects. Here's one of our latest magazines.
Launched in 2011 as a male oriented annex of Panorama - the weekly magazine published by Mondadori, the largest italian publishing house - Icon is an illustrated diary that narrates a contemporary way of life and is aimed at an informed and demanding urban male audience. "Men and styles" as stated on the cover: Icon records and inspires trends, offering in each issue a unique overview of contemporary style, from the privileged view of the characters that compose it.


The cover pages, true hallmark of the publication, are characterized by a high impact a black and white author shot, which portrays well-known and successful men.



"Men and styles" as stated on the cover: Icon records and inspires trends, offering in each issue a unique overview of contemporary style, from the privileged view of the characters that compose it.




"Style is a simple way of saying complicated things", wrote Jean Cocteau. To describe the identity of Icon we have created a modern layout, basic but calibrated to the smallest detail: a clear and rigorous simplicity, enlivened by a leisurely game of asymmetries and sophisticated iconography that depict highly evocative images and of immediate impact.



The various contents of inside pages - objects, people and places of our time - "wear" a sartorially precise layout, specifically designed for judicious valorization.






Those graphic values are transposed on the digital version of Icon: a sleek, neat-looking website animated by illustration and photography which displays a refined and tasteful selection of contemporary influencers and scenarios.

Collections
An overview of our wide fields of action
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Logos & Trademarks
What makes a brand memorable and unique.
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Environments & Exhibits
Designing for spaces: from signage to cultural display, from retail to events
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Art & Culture
We had the chance to work for museums, institutions and organization in Italy and worldwide
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Educational
Designing for school publishing
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Type Design
We love typography, we design typefaces, from lettering to complete custom type families.
Case Studies
selected projects
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communication campaign
Do you speak design?
Salone del Mobile Milano 2023
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BRANDING
Virgin Fibra
Visual identity for a new member of the Virgin family.
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Magazine Design
Rolling Stone Italia
New design for iconic music, culture and entertainment magazine
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Branding
Calligaris
The historic furniture brand takes on a new communication strategy and visual language