Launched in 2011 as a male oriented annex of Panorama - the weekly magazine published by Mondadori, the largest italian publishing house - Icon is an illustrated diary that narrates a contemporary way of life and is aimed at an informed and demanding urban male audience. "Men and styles" as stated on the cover: Icon records and inspires trends, offering in each issue a unique overview of contemporary style, from the privileged view of the characters that compose it.
The cover pages, true hallmark of the publication, are characterized by a high impact a black and white author shot, which portrays well-known and successful men.
"Men and styles" as stated on the cover: Icon records and inspires trends, offering in each issue a unique overview of contemporary style, from the privileged view of the characters that compose it.
"Style is a simple way of saying complicated things", wrote Jean Cocteau. To describe the identity of Icon we have created a modern layout, basic but calibrated to the smallest detail: a clear and rigorous simplicity, enlivened by a leisurely game of asymmetries and sophisticated iconography that depict highly evocative images and of immediate impact.
The various contents of inside pages - objects, people and places of our time - "wear" a sartorially precise layout, specifically designed for judicious valorization.
Those graphic values are transposed on the digital version of Icon: a sleek, neat-looking website animated by illustration and photography which displays a refined and tasteful selection of contemporary influencers and scenarios.
An overview of our wide fields of action
Logos & Trademarks
What makes a brand memorable and unique.
Environments & Exhibits
Designing for spaces: from signage to cultural display, from retail to events
Art & Culture
We had the chance to work for museums, institutions and organization in Italy and worldwide
Designing for school publishing
We love typography, we design typefaces, from lettering to complete custom type families.