Pirelli Hangar Bicocca is an exhibition space with a strong identity which often reflects on the artwork exhibited. It holds two permanent installations: Kiefer and Melotti. All other exhibitions are temporary and site-specific. The Hangar is a space devoted to production, exhibition and promotion of contemporary art.
When we had to imagine the website, the challenge was to reflect on a constant renewal of the space, while at the same time create an identity that is immediately recognizable.
What is the ideal way to represent a space that is constantly changing? Make use of time. Through a responsive architecture, the website uses filters which scan the site’s contents and presents the latest artist or event. At the same time, it provides a timetable of ongoing and future exhibitions, as well as an in-depth archive of past works.
With the added advantage of interactive tools available today, the website is itself a laboratory; thus, permitting for a further evolution of the exhibition space itself. For each exhibition a new color scheme is chosen to create consistency throughout the whole communication.
An overview of our wide fields of action
Logos & Trademarks
What makes a brand memorable and unique.
Environments & Exhibits
Designing for spaces: from signage to cultural display, from retail to events
Art & Culture
We had the chance to work for museums, institutions and organization in Italy and worldwide
Designing for school publishing
We love typography, we design typefaces, from lettering to complete custom type families.